Whenever I begin talking with managers about using a coaching process to motivate and inspire higher levels of performance in their people, there's always a hesitancy.
They know they need to give feedback and do performance appraisals whether they like it or not but they see coaching as optional and discretionary. More importantly they don't feel they could do it.
This feeling of inadequacy is more about them misunderstanding what coaching is, than it is about any real inadequacy on their part.
In 2008, Blessing White did a very interesting global study on coaching - The Coaching Conundrum. One of the important results in this study is very relevant to what we are talking about here.
They asked survey respondents to think of their "best coach" and then think of the one coaching action by that manager which they most valued. These were the answers:
20% - Stretched me beyond what I thought I could do.
18% - Asked questions to help me think through and solve work challenges on my own.
13% - Guided me by sharing personal insights, learnings and experiences.
10% - Treated me as an individual, understanding my unique needs.
10% - Recognized my talents and accomplishments.
9% - Provided useful feedback to help me achieve my career goals.
8% - Was candid; told me what others would not.
8% - Helped me understand where I could make a difference in the organisation.
4% - Established clear performance goals for me.
None of the respondents expected their coaches to have all the answers. What they wanted was something quite different.
Managers can take each of these points above and use as a guide to best ways to work with their people because a sizeable group of people have found these to be helpful.