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| Newsletter Vol. 2. No. 4 - October 2007 |

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Are you one of those people who switches off every time you hear or read the word INNOVATION? Does the word “innovation” suggest science and technology and big corporate organisations with their R and D departments? Does it also create images of new inventions – equipment and products – that require millions of dollars in planning and even more in bringing them to market? Is it any wonder then that you, in your professional service firm, small business or as an employee of either of these, would switch off, believing that “innovation” is for the big guys and has no relevance to you? Rather than empower you, the very concept is very disempowering. But I’m sure you have read, in the increasing amount of material that is bombarding us about innovation, about how important it is. As Tony Buzan says in his introduction to Stephen Lundin’s new book, CATS :The Nine Lives of Innovation: “….it is a globally accepted awareness that right now any individual, company or country wishing to survive in the twenty-first century, must develop the brain’s seemingly infinite capacity to create and to innovate.” In this newsletter we are going to address those issues: Let this issue of the People Empowered newsletter start your journey for you.
Maree Harris |

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Resources to Facilitate Innovative Thinking There are resources that can facilitate new and creative ways to think about things that often generate different responses to what we would normally get from traditional modes of working. Check out some of these for starters.
If you are stuck in something then get out of the space you are in and rethink where you are and what your options are. Blow your brains! |
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Gold Medal for the People Empowered Website They are an exceptional group of people who offer customer service second to none. Even when they are under the pump, they are responsive and enthusiastic. I recommend you check out their website because they don’t just do websites. They provide education and training, act as consultants, have a range of products for sale and have a newsletter that is worth subscribing to – www.melissanorfolk.com |
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CATS: The Nine Lives of Innovation by Stephen C. Lundin Ph.D, with Jimmy Tan I was fortunate to recently be in CATS, his new book, is the same – a simple but powerful message, communicated within an innovative framework via a fun process that makes the message of innovation accessible to all. So if innovation has always been a mystery, or even a threat, then this book is worth a read. A CAT, for Stephen and Jimmy Tan his co-author, is “an everyday human being who learns how to release his or her creative potential and develops the skills and understandings critical to innovation”, those creative and imaginative people who are invaluable to any organisation caught in the rapidity of change in the twenty-first century. This book is a journey. It takes you through a process of discovery. You need to read it through once and then go back and work it through, or better still buy the accompanying workbook CATS: The Personal Guide. It organises and presents the principles of innovation in such a way that you can understand and see what you need to learn and how you need to grow to be innovative. Underpinning the book is the assumption that “all human beings are capable of amazing individual acts of innovation” that will enhance their lives. In other words, we are all capable of becoming CATS. What makes this book different to so much of the reading I have done on innovation, however, is that its message is that innovation begins with the individual and that it begins with being innovative in the ordinary and the small in our lives. That’s where the process of becoming a CAT begins. Innovative organisations are just organisations with lots of individual CATS in them who are supported by a seasoned CAT that Stephen and Jimmy call a CAT Wrangler – a leader who knows “the difference between a meow and a purr”. You’ll have to read the book to find out what those kinds of leaders are really like! The journey they take us on teaches us how to deal with the four challenges of innovation, live the nine lives of CATS and earn the five CAT Belts that tell us how successful we are as a CAT and even what sort of a CAT we are. For Lundin and Tan the four challenges of innovation are:
Life One: CATS overcome the clutter of life. This book promises to have as big an impact as FISH. As the back cover of CATS says: “Innovation is about you, and how you decide to understand it and use it will lead to a rich and productive life.” Contact: Aim Business Books, |
